Driving user engagement and conversions for Google Careers' Location Page

TLDR

Driving user engagement and conversions for Google Careers' Location Page

Google processes 3 million job applications each year, across 70+ offices globally. While the Google Careers site is a primary talent acquisition hub, its Locations subpage had remained largely stagnant (its last update being 7 years ago), relying on an outdated map experience and cold corporate content that failed to engage applicants.

As Lead Design Researcher, I owned the end-to-end research strategy to uncover student motivations and drive profile creation. I designed and executed a mixed-methods study, deploying a mass survey to 180+ participants and structuring four rounds of user testing (including competitive analysis, A/B testing, and UAT) with students and industry professionals.

Recognizing a gap in our team's design bandwidth, I stepped outside my core research responsibilities to also design the mobile layouts and build the interactive Figma prototypes, directly driving a 31% increase in user confidence during testing.